Pay-Per-Click has many different names like Google AdWords, Paid Ads, PPC, SEM, Search Engine Marketing, Paid Search and Ad Center. Although there are a lot of different names for Pay-Per-Click (PPC) it is not what you call it that matters as much as who you hire to manage it for you. The difference in who you hire determines not only how well it works but if it works at all. Just like any type of advertising the results can range from a complete waste of money all the way up to the most effective advertising your business has ever had. In 2011 Google’s annual revenues were 37 Billion from PPC. In 2012 it increased to 50 Billion and in 2013 it was 58 Billion. They are projected to grow another 16% in 2014. So we know that with this kind of growth PPC is working for business owners but if you ask around you will find that the results don’t always reflect the same for each business owner. This is because “who you hire matters” which is Sacramento Internet Marketing Agency’s motto. Here is what you can expect when you hire us to set-up and manage your campaign…
Because Sacramento Internet Marketing Agency has built and successfully managed over 1,000 Pay-Per-Click campaigns with Google, Yahoo, Bing, and Facebook. Some of the many ways we accomplish outstanding results is by raising the Quality Score thus lowering the Cost-Per-Click, Cost-Per-Call and ultimately the Cost-Per-Sale. We use Conversion Based Optimization, by lowering your overall cost-per-click, call and client acquisition costs, Pacing the budget over 30 days, Bid Adjustments where we scan and evaluate pricing and Conversion Based Optimization on phone calls so that the quality of calls goes up over time.
Unfortunately just about everyone sells PPC like the newspaper, Yellow Pages, radio and TV stations, but that does not make them an expert. Creating and managing a PPC campaign that works well takes knowledge, talent, experience and a willingness to take the time to build it right the first time. Does your current PPC campaign have enough of the right keywords? Does it have enough Text Ads and Ad Groups? Does it have high relevant landing pages attached to each Text Ad Group? Do you have Dynamic Text Ads? Do you have Site Links? Are you doing A/B testing? Does your Google AdWords campaign have the highest Quality Score possible so that you can pay less money for a click and get a better ROI from the campaign? When you hire Sacramento Internet Marketing Agency you will get all of these things and more. We follow the recommendations that Google gives.
If you would like a complimentary evaluation of your campaign to assure the best success please feel free to reach out to us today.